Why No Photos? I like photos! 

We launched our website in 1995. As part of that original planning process we reviewed over five hundred remodeler’s website around North America. What we found by way of photos were typically shots of the smiling employees and some number of before and after shots of projects.

We decided that there are lots of alternative venues where customers might go to get design ideas. We noted that often the photos were limiting by implicitly suggesting that the style or design being pictured is the only style that the remodeler works in. RDI has been remodeling homes, apartments, offices, retail and even industrial projects for over two decades. That is well over 3,000 projects. To represent all that we can do and have done we would have to post hundreds if not thousands of photos. Thus we decided to post none.

We took a different tact. We decided that what we wanted our website to do was two things: tell our customers who we are and what to expect from us, and to educate them the remodeling experience. Thus we decided to pack our website with as much information as we could.